When you do a search on Google, Yahoo, or Bing, the main body of results is non-paid. The search engines themselves determine in what order the results are placed based on complex and ever-changing rules.
Search Engine Optimization (SEO) is the process of editing a website’s content and code to help it rank higher in a search engine’s non-paid search results (organic). A well optimized site will also have a better quality score that will help improve rankings and will also reduce click costs with paid campaigns.
At Alaska Search Marketing, we can offer a simple one-time review and update of your website, as well as a more extensive ongoing program where we continually tweak the content and settings to provide the best possible results.
Below are some of the key elements Alaska Search Optimization covers in a basic site optimization:
Most search engine optimization tactics can be put into one of two categories called "Black Hat" or "White Hat". "White Hat" follows the search engine guidelines and "Black Hat" uses tricks to try and fool the search engines into giving you a better ranking. Black Hat tactics are used by many companies because in the short term many of these tactics work, but in the long term could ultimately get you site pushed down in rankings banned altogether.
Alaska Search Marketing only uses White Hat optimization techniques that follow the Google Webmaster Guidelines.